The newest popular influencer on TikTok’s “For You" page might be the scroller's favorite tennis player. The governing body of men’s professional tennis announced Tuesday it will be partnering with TikTok to further develop tennis content and bolster engagement on the platform. One of its stated goals is player engagement, aimed at helping more ATP players build up followings on the platform and give tennis fans “exclusive behind-the-scenes” access to the sport, according to a press release.
Original Source:
https://sports.yahoo.com/article/atp-partners-tiktok-capitalize-rise-201234318.html
