Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon’s annual $1.8 billion rights payment to the …
Original Source:
https://www.sportico.com/business/media/2025/amazons-prime-video-nba-sponsorship-playbook-1234873158/
